Sharath Challa

Sharath Challa

I build and ship software end-to-end

I build the systems that sit between complexity and the people using it: execution-heavy platforms, developer portals, and infrastructure where reliability and clarity matter more than flash.

Hyderabad, Telangana, India

Experience

Full history →

2026 - Present

V12 Labs

Founder & AI Systems Engineer

Building production AI systems, AI agents, RAG/document QA workflows, enterprise automation, and modernization work.

Jul 2022 - Mar 2026

Sidewalk

Lead Software Engineer

Led full-stack product engineering for an AI-powered CRM platform for residential real estate agents.

Feb 2020 - Aug 2022

UnitedHealth Group

Senior Software Engineer

Built TechHub, an internal infrastructure platform for provisioning and managing enterprise IT products.

Projects

VocalDesk

AI phone agents

A product experiment for building and testing AI phone agents for lead qualification, customer inquiries, and appointment booking.

Storyflow

Interactive web stories

An embeddable interactive story widget platform built as a TypeScript/Turborepo monorepo with app, dashboard, studio, and widget packages.

Vertical Video

Saliency-aware video cropping

A browser-based media experiment for saliency-aware vertical video cropping, with client and server pieces runnable through Docker.

RAG / Customer Support AI

Custom-knowledge chatbot

A generative AI chatbot experiment with custom knowledge training, document uploads, and website scraping for dynamic responses.

vercel/next.js

Open source · Merged PR

Added an ESLint rule that disallows styled-jsx in _document.js, catching a common Next.js mistake at lint time.

Writing

All posts →
  1. Jun 30, 2026Advanced RAG Architecture: A Practical Guide to Building Reliable AI Retrieval Systems
  2. Oct 4, 2023Code-Induced Insomnia: The night I debugged in my sleep
  3. Aug 17, 2023Understanding the Differences: DOM vs SVG vs Canvas vs WebGL
  4. Aug 16, 2023HTML vs AMPHTML: Striking the Balance Between Flexibility and Performance
  5. Oct 28, 2022Why you should move to pnpm